I found my people in February in Gainesville. They were the speakers and guests at the Journalism Interactive Conference at the University of Florida, where I hosted a session about mobile news.
Anyone who’s been to a journalism conference knows these things can be hit or miss. The session about monetization turns out to be some guy talking about why his newspaper is the special exception to the downward spiral of ad revenue. The social media workshop is run by some newsroom’s intern whose presentation is all fluff and no strategy.
I learned a lot at J/i, but I also had some very interesting conversations with journalists and journalism instructors doing important, innovative work. I don’t love talking about journalism and journalists; I’d much rather do it and teach it. J/i was full of people just like that who were there to talk about what they’re trying and figure out how to incorporate one another’s successes into their newsrooms and classrooms.
Quick Billy Penn plug: Here’s our Founder/CEO Jim Brady talking about how we work
My presentation was about instilling a mobile-first attitude in newsrooms and journalism classrooms. To me, that encompasses everything from the devices we use to do our reporting to the way we design our sites and our content to the way we present and promote the finish product. We touched on all of this during the 90-minute session, which included some fun headline writing exercises. Check out my slides below:
But like I said, I learned a ton and met some incredibly smart people. Don’t take my word for it. Here’s the overview of the whole conference.