How to explain your social media job

I was recently invited to speak to students in a social media innovations class at Temple University.

I’ve been doing social media professionally for about five years, but I still haven’t found the best way to explain to people what it is I really do and how I do it. It became clear to me during this class why that is.

Though I work closely with the marketing and membership departments at WHYY, most of the social media work I do is concentrated in the newsroom. And the social media IĀ use with my journalism students is also news-based. It wasn’t until I found myself talking directly with students whose career paths are more business-oriented and product-based that I fully realized why it’s so hard to explain social media positions.

“You pretty much can’t teach anything these days without incorporating social media.”

Bingo. That was on one of the (rather boring-looking) slides I brought with me to the class. Everyone uses social media, and because there’s no one clear purpose for it, there’s no quick explanation for how to use it. Continue reading How to explain your social media job

What my multimedia journalism students will learn this semester

Our classroom at Temple University's Center City Campus
Our classroom at Temple University’s Center City Campus

The Spring 2014 semester at Temple University starts today (we’re delayed a week because of snow and ice), and as of 5:30 p.m., I’ll be back in the classroom with junior and senior journalism undergrads. We’ve got 15 weeks to explore multimedia storytelling. Here’s some of what we’ll do: Continue reading What my multimedia journalism students will learn this semester