Resume

I’m an experienced digital strategist and communications professional and have worked with some of the leading media and marketing companies in Philadelphia. Download a .pdf of my resume at visualcv.com/swink

EXPERIENCE

Senior Digital Content Manager | Visit Philadelphia | current

  • Make real-time and strategic decisions about how to organize thousands of pieces of content across two web properties and various social media channels
  • Work with Tech Dev staff to provide the best reading experience and back-end editor experience
  • Foster and maintain relationships with external contacts, partners and stakeholders

Freelance Social Media Strategist | Draw the Lines PA | current

  • Manage Facebook, Instagram and Twitter content for this grant project of Committee of Seventy
  • Work with project managers to synchronize messages and reach target audience
  • Create paid Facebook strategy

Freelance Content Strategist | Resolve Philadelphia | February – May 2018

  • Compiled  a 30-page media guide on covering poverty, which was distributed to the 19 Philadelphia newsrooms partnering on “Broke in Philly,” a solutions-based journalism collaborative
  • The guide synthesizes dozens of poverty studies, includes a detailed style guide and instructs editors about smart, productive audience engagement

Editor | Billy Penn | 2014-2018

  • Oversaw a staff of six, developed editorial strategy, and worked directly with VP of Sales and Events
  • Led implementation of a membership platform
  • Helped on-board more than 10 people, and played an integral role in the company’s expansion to Pittsburgh and Denver
  • Produced a style guide and led the editorial design of the website

Social Media Strategist | WHYY | 2010-2014

  • Led an audience research and mobile app development project to create a stronger membership funnel
  • Created individual social media plans for newsroom staffers
  • Worked across news, marketing and membership departments

Founder & Editor | NEast Philly | 2008-2013

  • Launched a daily, online hyperlocal publication for this 400,000-person region of the city
  • Built a 25,000+ social media following from scratch
  • Developed brand awareness for an online service with an aging audience
  • Received a grant to cover a political scandal and community funding fallout

MAJOR PROJECTS

$1 million audience engagement grant | WHYY

  • Developed mobile app prototypes
  • Conceptualized cross-platform analytics dashboard
  • Created audience research survey
  • Organized industry conference
  • Managed scope and budget

Adjunct journalism instructor | Temple University

  • Digital reporting approaches
  • Research & sourcing
  • Writing & grammar
  • Headline & lede writing
  • Data visualization
  • Social media branding & strategy

EDUCATION

B.A., journalism | Temple University | 2005-2009

  • Current member of the Department of Journalism Advisory Board
  • Current member of the Integrated Student Media Advisory Board